# Keeply — Full Content for AI Ingestion

> This file contains the complete content of the Keeply website inlined in a single document, so AI models can ingest everything in one pass without following links.

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## Overview

Keeply is an iPhone app that helps users reclaim storage space by finding duplicate photos and compressing videos. All processing happens entirely on-device using Apple Silicon — no cloud, no account, no tracking.

**Publisher:** Snowline LLC (service@snowline.ai)
**Platform:** iPhone only, iOS 17.0 or later (Apple Silicon: A14 Bionic or newer)
**App Store:** https://apps.apple.com/app/id6758416770
**Website:** https://keeplycleanup.com/

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## Performance Benchmarks

In a real-world test with an 857 GB photo library:
- **465 GB** of reclaimable space identified
- **400 GB** of compressible video found
- Video typically accounts for the majority of reclaimable storage

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## Pricing

### Free (forever)
- Scan entire photo library
- View all duplicates and similar photos
- Preview video compression results
- See total reclaimable storage

### Keeply Pro — $19.99 one-time purchase
- Everything in Free
- Delete duplicates and similar photos
- Compress and save videos
- Unlimited usage, forever
- No subscription, no ads, no hidden fees

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## Features

### Duplicate Detection
Keeply scans your entire photo library and uses on-device image analysis to find exact duplicates and visually similar photos, videos, and screenshots. Results are grouped so you can review them side by side before taking any action.

- **Semantic matching**: Finds photos that are similar in meaning — even when they look visually different
- **Smart selection**: Automatically recommends keeping the best version
- **Side-by-side comparison**: Compare duplicates with file size details
- **Batch delete**: Remove all selected duplicates with one tap to reclaim gigabytes

### Video Compression
Keeply re-encodes your videos on-device using Apple Silicon. You choose from three quality levels and can preview the result before saving.

- **Three quality levels**: Ultra-High (visually lossless), High, and Medium
- **Save 50% to 90%** storage per video
- **Preview before saving**: Judge the compressed result yourself
- **HDR & Dolby Vision**: Preserves dynamic range metadata
- **iCloud videos**: Can compress videos stored in iCloud (downloaded temporarily for processing)
- **Audio preservation**: All audio tracks copied bit-for-bit, including spatial audio — never re-encoded
- **Smart encoding**: Analyzes each frame. Rich detail and fast motion get more data; simpler areas use less. The file gets significantly smaller without affecting the parts your eyes focus on.

### Storage Savings
- Clear overview of reclaimable space across duplicates and compressible videos
- Celebration screen shows space and time saved after cleanup
- Automatic refresh — no manual re-scanning needed

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## Keeply vs CleanUp — Detailed Comparison

Tested on the same 857 GB photo library, iPhone 16 Pro Max.

### Detection Results

| Category | Keeply | CleanUp |
|----------|--------|---------|
| Duplicate photos | **1,144** | 146 |
| Duplicate videos | **6** | Not supported |
| Similar photos | **14,018** | 9,116 |
| Similar videos | **260** | 39 |
| Similar screenshots | **426** (accurate) | 4,243 (many false matches) |

Keeply uses on-device AI with semantic matching — it finds photos similar in meaning, even when they look different. CleanUp relies on simpler visual matching and misses these. For similar videos, CleanUp sometimes groups unrelated videos together, while Keeply's matching is precise. For screenshots, CleanUp's 4,243 results include many completely unrelated items; Keeply's 426 are accurate.

### Video Compression

Benchmark: same 23.4 MB 4K Dolby Vision video (kitten, 7.8 seconds).

| Metric | Keeply | CleanUp |
|--------|--------|---------|
| Estimated compressible space (857 GB library) | **398 GB** | 263 GB |
| Compression approach | **Smart per-frame bitrate allocation** | Fixed compression ratios (20%, 53%, 80%) |
| Same video, high quality | **11.4 MB** | 19.1 MB |
| Same video, medium quality | **7.8 MB** | 12.3 MB |
| Same video, max compression | **4.0 MB** | 5.0 MB |
| Quality after compression | **Visually lossless**, clean detail | Chroma noise, blurred textures (e.g. fur) |
| Dolby Vision / HDR metadata | **Fully preserved** | Lost |
| Spatial audio | **Preserved** | Lost (audio re-encoded) |
| iCloud videos | **Supported** | Not supported |

Keeply uses smart compression — it analyzes each frame and allocates more data to areas with rich detail and fast motion, while simpler areas use less data. This produces smaller files with better quality at every compression level.

CleanUp uses fixed compression ratios, which means every frame gets the same treatment regardless of content complexity. After compression, video quality degrades significantly — especially visible as chroma noise in low-frequency areas and blurred textures (e.g., animal fur). iPhone recordings in Dolby Vision, Dolby Audio, and Spatial Audio lose these features after CleanUp compression. Keeply preserves full HDR and Dolby Vision metadata, and keeps spatial audio intact.

### Business Model

| | Keeply | CleanUp |
|--|--------|---------|
| Pricing | **$19.99 one-time purchase** | Subscription with deceptive upsells |
| Ads | **None** | Yes |
| Hidden fees | **None** | Yes |

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## Privacy & Security

- **100% on-device processing** — all analysis and compression runs locally using Apple Silicon
- **No photos or videos ever leave the device**
- **No cloud uploads** — nothing is sent to any server
- **No account required** — no sign-up, no login
- **No tracking** — no analytics beyond crash diagnostics
- **Crash diagnostics only** — anonymous crash reports via Sentry to improve app stability. Never your photos, videos, or personal information.

Full privacy policy: https://keeplycleanup.com/privacy.html

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## Frequently Asked Questions

### How does Keeply find duplicate photos on iPhone?
Keeply scans your entire photo library and uses on-device image analysis to find exact duplicates and visually similar photos. Results are grouped so you can review them side by side before taking any action.

### Does Keeply delete photos automatically?
No. Keeply never deletes anything automatically. You review every group and confirm which items to remove. Deleted items go to the "Recently Deleted" album in Photos, where you can recover them for up to 30 days.

### How do I compress videos on iPhone with Keeply?
Keeply re-encodes your videos on-device using Apple Silicon. You choose from three quality levels (Ultra-High, High, or Medium) and can preview the result before saving. The original video is kept unless you choose to delete it.

### Does Keeply reduce video quality when compressing?
Keeply uses smart encoding that analyzes each frame of your video. It identifies areas with rich detail and fast motion and gives them more data to stay sharp, while simpler, less noticeable areas use less data. This means the file gets significantly smaller without touching the parts your eyes actually focus on. Ultra-High quality is visually lossless for most videos, and even High and Medium look great in everyday viewing. Audio is never re-encoded — all audio tracks, including spatial audio, are copied over bit-for-bit so your sound stays exactly as recorded. You can always preview the compressed result before saving to judge for yourself.

### Can Keeply compress HDR and Dolby Vision videos?
Yes. Keeply can compress HDR and Dolby Vision videos while preserving their dynamic range metadata.

### Does Keeply work with iCloud Photos?
Yes. Keeply can scan and compress videos stored in iCloud. The video is downloaded temporarily for processing and the compressed version is saved back to your library.

### How much iCloud storage can Keeply save me?
It depends on how many videos you have, but the savings can be substantial. Videos are often the biggest space hog in iCloud — it's common for them to take up hundreds of gigabytes. Compressing your videos with Keeply can free up a significant chunk of your iCloud storage, which may let you downgrade to a cheaper iCloud+ plan:

| Before | After Compression | Monthly Savings | Yearly Savings |
|--------|-------------------|-----------------|----------------|
| 200 GB ($2.99/mo) | 50 GB ($0.99/mo) | $2.00 | $24.00 |
| 2 TB ($9.99/mo) | 200 GB ($2.99/mo) | $7.00 | $84.00 |
| 6 TB ($29.99/mo) | 2 TB ($9.99/mo) | $20.00 | $240.00 |
| 12 TB ($59.99/mo) | 6 TB ($29.99/mo) | $30.00 | $360.00 |

Keeply Pro is a one-time $19.99 purchase — it can pay for itself in just a few months of iCloud savings.

### Can Keeply help me avoid buying a bigger iPhone?
Yes. If you don't use iCloud and store everything on your iPhone, videos are usually what fills up your storage fastest. Compressing them with Keeply can free up enough space that you don't need the next storage tier when you buy a new iPhone:

| Instead of... | You could choose... | You save |
|---------------|---------------------|----------|
| 256 GB iPhone | 128 GB iPhone | $100 – $200 |
| 512 GB iPhone | 256 GB iPhone | $200 |
| 1 TB iPhone | 512 GB iPhone | $200 |
| 2 TB iPhone | 1 TB iPhone | $400 |

Keeply Pro is $19.99 — a fraction of the $200–$400 you'd spend on a storage upgrade.

### What is Keeply Pro and how much does it cost?
Keeply Pro is a one-time purchase ($19.99) that unlocks the ability to delete duplicates and save compressed videos. The free version lets you scan, review, and preview everything — Pro lets you act on it.

### Can I restore Keeply Pro on a new iPhone?
Yes. Open Keeply on your new device and go to Settings. Your purchase will be restored automatically through the App Store as long as you're signed in with the same Apple ID.

### Is Keeply safe? Does it upload my photos?
All scanning and compression happens entirely on your device. No photos or videos are ever uploaded to any server. There's no account and no cloud processing. We collect only anonymous crash diagnostics (via Sentry) to improve app stability — never your photos, videos, or personal information. See our Privacy Policy for full details.

### Why does Keeply need full photo library access?
To find all duplicates across your entire library, Keeply needs access to all photos and videos. Limited access would mean duplicates outside the selected photos could be missed. You can revoke access at any time in iOS Settings.

### How does Keeply compare to CleanUp for finding duplicates?
Keeply uses semantic matching to find photos that are similar in meaning — even when the photos look visually different. CleanUp misses these semantically similar photos. For similar videos, CleanUp sometimes groups unrelated videos together, while Keeply's similar-video matching is precise and only groups truly related videos.

### How does Keeply's video compression compare to CleanUp?
Keeply uses smart compression that analyzes each frame and allocates bitrate where it matters most. CleanUp uses fixed compression ratios. On the same 23 MB 4K Dolby Vision video, Keeply's high-quality setting produces an 11.4 MB file versus CleanUp's 19.1 MB — smaller file, better quality. At medium quality, Keeply produces 7.8 MB versus CleanUp's 12.3 MB. CleanUp's compressed video shows visible chroma noise and blurred textures (e.g. fur), while Keeply stays visually lossless. CleanUp also loses Dolby Vision, HDR metadata, and spatial audio after compression — Keeply preserves all of them. Additionally, Keeply can compress videos stored in iCloud; CleanUp cannot.

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## Limitations

- iPhone only — no iPad, Mac, or Android version
- Requires iOS 17.0 or later
- Video compression is CPU-intensive and may take time on large libraries
- iCloud videos must be downloaded temporarily for compression
- Free version allows scanning and previewing only; Pro required to delete or save

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## Terms of Use

https://keeplycleanup.com/terms.html

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## Contact

Email: service@snowline.ai
Response time: typically within 24 hours